Instagram Retrospective 2023: the most notable updates


The news for Instagram in 2022 followed what we outlined in this article from the end of last year. Many tests were done behind the scenes of the Meta application, some features were in the testing phase for a few days for selected users (randomly) and others were rolled out to all users. So, it’s time for our 2023 Instagram look back!For more click here

As there were many tests and changes, but not to be extensive, in this article, we have gathered the most important and visible updates for users in Argentina — whether they are social media, professionals who use the social network as a work tool or who are people who are on the network to have fun.

Shall we start this retrospecgram soon? Follow the reading!

Instagram’s attempt to deploy the full-screen feed caused the biggest stir in the first half of 2022. Some users contemplated testing the new layout of the main screen and proposed to fill virtually all the space with content.

Later, there were even famous people from abroad asking the platform to stop trying to imitate TikTok and return to the old Instagram vibe (which was focused on sharing photos). For now, the full-screen feed has been aborted, and those who experienced it during the test already have regular feedback.

Instagram avatar

In January 2022, Meta officially launched the avatar feature, which gradually arrived in Argentina user accounts. The Instagram avatar is similar to the Memoji on the iPhone or other apps, allowing us to create a 3D doll with physical elements resembling the profile owner.

The avatar can be quickly made in the Instagram app and used in Stories, Direct and Reels. Also, it can be edited anytime and used as a profile picture.

Instagram pop-up inviting you to create an avatar

If you’ve already forgotten to tag a profile in a long sequence of stories and had to delete everything to redo it the way you wanted, this news will help you a lot! Even after the Story is published, it is possible to add tags. To do this, follow these steps:

  • Open the Story where you want to tag one or more users;
  • Click on “More” and then on “Add mentions”;
  • in the search bar that will appear, search for the profiles you want, and select them one by one;
  • Click on the “Add” button to finalize the marking.
  • Unlike the “mention” sticker that inserts the @ of the profile in the Story, this later mention only notifies the profiles, and only they see this information, ok?

New visual identity

With an eye on visual branding trends, Instagram changed colours and typefaces and even redesigned some stickers. We tell the details of these changes in the article about the visual update of Instagram. If you didn’t get to see it, open it in another tab to see it at the end of this reading!

New reaction sticker

Several social networks and applications offer the possibility of interacting with a reaction sticker (even Google Docs, believe me!), and Instagram is one of them. The feeling is that the sticker has been with us for a long time, but it was released to all Argentina users in 2022.

And the best: you can choose any emoji from the default list to be your interactive sticker. See below for an example!

Instagram Stories reaction sticker. Choose any of the existing emojis in the app.

Fixation of 3 posts in the feed

A simple feature that could have been created at the time of creating story highlights but which only became new in 2022 was the feature of pinning posts to the top of the feed.

You choose any of the posts in your feed, click on the three dots at the top of that post and then select the “pin to your profile” option. Once this is done, it will appear in the first line of publications. It can be done in just one and a maximum of three publications, with the last one to be pinned being the first in the “queue”.

New Features on Reels

Reels is one of Instagram’s favourite features and has received several updates and other tests (not all rolled out yet). This movement reflected the fierce competition with TikTok, as the new features were similar to the neighbouring app. See some:

  • Reels duration of 90 seconds (before it was possible to choose 15, 30 or 60 seconds);
  • import audio from any video from your cell phone gallery and insert it into Reels;
  • inclusion of poll, test and slider stickers;
  • Remix enhancement (inclusion of own photos, layouts and clips);
  • new video posts automatically saw Reels (end of IGTV ).

Encouragement of more respect for Direct

There have been updates regarding protecting the community from abuse as well. To remind people who think that being behind a screen, they can say what and when they want to people they don’t know, Instagram added an automatic warning that encourages users to be more respectful when approaching someone through Direct.

The feature aims to reduce the number of offensive comments and make the social network environment “a welcoming place”, as the message on the platform informs.

Encouragement of more respect for Direct

That was our look back at Instagram news and updates in 2022. Did you like any others that are not on this list? So leave it in the comments, and we’ll love . Free Guest Post site