SEO companies are a dime a dozen and finding the right one can be difficult. The problem is that best SEO company are the same and offer very little value for your dollar. So how do you know if you’re getting ripped off or not? Here are some signs that your SEO company may not be delivering on its promises:
Confusing Pricing
If a company’s pricing isn’t clear and transparent, it’s a sign that they’re not being honest with you. Pricing should be listed on the company’s website in an easy-to-understand format.
When looking at a potential SEO partner’s site, ask yourself if you can easily see how much it will cost to work with them and what kind of results you can expect for those prices. If there are hidden fees or if the pricing structure doesn’t make sense based on your needs, then this might not be the right company for your business.
Another thing to consider when evaluating an SEO firm’s price structure is whether or not their services fall into one of two categories: “do-it-all” packages versus project-based packages (i.e., where each campaign has its own set budget).
For example, some companies may offer unlimited keyword searches as part of their standard package while others will charge extra per keyword search request made by clients after certain thresholds have been reached during any given month/quarter/year period (so make sure these thresholds aren’t too high before signing anything!).
In any case though: no matter what kind of arrangement suits both parties best–whether it involves flat fees or retainer agreements–you should always get everything in writing before making any commitments!
No Transparency
Transparency is the practice of being open and honest. It’s important because it builds trust with customers, who are more likely to do business with you if they know what you’re doing, how much it costs and why.
A good way to determine whether a company is transparent is by looking at its website and seeing if there are no hidden fees or costs associated with using their services. If so, this could be a sign that they aren’t very professional–or at least not as professional as they should be!
No Analytical Reports
If a company isn’t providing you with analytical reports, that’s a red flag. Analytical reports are one of the most important things that an SEO company can provide you with because they track the progress of your campaign and help you understand how well it’s working.
A good SEO company should be able to provide you with these reports on a regular basis (at least once per month). It’s best if they’re provided in real time as well, so that if there are any issues or concerns, they can be addressed immediately rather than waiting until after the fact (which could potentially cause damage).
Finally, the format of these analytical reports should also be easy-to-understand and easy-to-digest; this way there won’t be any surprises when it comes time for your next review meeting!
No Human Interaction
If you want to be sure that your SEO company is legit and worth your money, look for these signs:
A list of references. If a company can provide you with references from previous clients, it’s likely that they have been successful at their job. You should be able to contact the people listed on the website and ask them about their experience working with this particular agency. If all goes well, they’ll tell you how much traffic they’ve gained since hiring an SEO firm and what kind of results they saw after implementing their strategies–and if not…well…you’ll know right away!
A person who works directly on each project with you as its primary point of contact (i.e., not just an email address). This ensures that there are no communication issues between parties involved in getting things done; it also allows both sides ample opportunity for questions/concerns raising or clarification without having anyone go through multiple layers of bureaucracy before getting back in touch again later down line when needed!
Beware of bad SEO companies.
Beware of companies that don’t offer transparency. If you’re working with a good SEO company, they should be able to provide you with detailed reports and analytics about how your website is performing.
You should also be able to communicate with them easily–after all, this is your business and it is important for you to have access to the information about its progress and performance!
Beware of companies that can’t provide analytical reports. If best SEO company cannot provide analytical reports, then there must be something wrong with their service or methodologies because no one would want to keep this kind of information from their clients unless they had something to hide!
This means that if a company doesn’t give out analytical data on request (or even better: automatically), then look elsewhere because this means either 1) They don’t know what they’re doing; 2) They aren’t interested in learning more about what works best for their clients’ businesses; 3) Something shady going down behind closed doors here…
Conclusion
If you’re looking to hire a company for your SEO digital marketing needs, make sure they have transparent pricing and offer analytical reports. They should also be able to provide human interaction and answer questions in a timely manner. If any of these things are missing from an agency’s website or sales pitch, it may be time to move on before making any commitments!
